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Are All Variables the Same?

| If your experiment needs statistics, you ought to have done a better experiment. Ernest Rutherford The aim of analytics is to find answers to problems. How do we find answers to the problems? We do that using data. When we begin to statistically analyse some...

The Assumptions in Linear Correlations

Assumptions in linear correlations Given how simple Karl Pearson’s Coefficient of Correlation is, the assumptions behind it are often forgotten. It is important to ensure that the assumptions hold true for your data, else the Pearson’s Coefficient may be...

When Things are Correlated, Do they Cause Each Other?

We’ve talked about how popular the concept of correlation is in business analytics. Causation, and its variants are also used rather commonly. This makes it easy to mistakenly connect the two popular terms and even use them interchangeably. The Latin phrase, cum...